This article contains fictional scenarios that include facts and legal issues that are created for an explanatory purpose. Any of those facts and legal issues including legal conclusions may not be true when applied to your case. Please seek a legal advice or counsel if you need any help.
Author: Youngsik Jeon, Esq.
J.D. Chicago-Kent College of Law; Georgia & Illinois Bar Member; USPTO Registered Patent Attorney
Trademark Registration – IPfever Way
I guess you can file a trademark application yourself, which will cost a bit over $200 in government fees (for a long-term cost analysis, see https://www.ipfever.com/how-much-does-a-trademark-registration-cost/ ).Here, the worst case scenario is you get a rejection letter (called Office Action). If there’s a mistake, you can amend it. In other cases, you can probably go around the… Continue reading Trademark Registration – IPfever Way
Choosing a Right Name for your Brand or Product
Zara, which is a Fast Fashion brand like Forever 21, boasts that it takes only 10 to 15 days for an initial product design to reach their retail stores through international manufacture and logistics. In this fast-paced environment where a product can be copied within a few days and mass produced, a superb product design… Continue reading Choosing a Right Name for your Brand or Product
$225 to Register a Trademark?
We have discussed the importance of trademark in “Amazon Suggests Branding for All“, and compared good and bad trademarks in “How often do you Google your trademark“. This time, we will learn about how to register a trademark.
How often do you Google your trademark?
How do you react to a sight of a retail store that just launched? Early adopters enjoy using a product or service before other people do, but most of the consumers tend to be a lot less passionate about embracing a new store although its sight might pop among aging stores. That is why many… Continue reading How often do you Google your trademark?
The Hidden Strength of Walmart
Although Amazon is reigning in the online retail market, if you compare the annual retail sales figures of 2016, Walmart’s $363 billion in annual revenue overshadowed Amazon’s $77 billion. This is a meaningful success in the offline retail market where many retail giants are fiercely competing. What in the earth makes Walmart to score such… Continue reading The Hidden Strength of Walmart
Amazon Suggests Branding for All
Approaching the 2017 holiday shopping season, the e-commerce giant Amazon’s stock price is heading to $1,200. Amazon.com, often quoted as “The Everything Store”, reportedly accounts for 46% of the entire online retail sales. An interesting thing about shopping at Amazon.com is that you do not particularly notice the items sold directly by Amazon. All items… Continue reading Amazon Suggests Branding for All
Google vs. Uber: Case Study for the Beauty Suppliers
Lately, the automotive industry is under a fierce competition for developing autonomous (self-driving) vehicles. Automotive companies around the world, including GM and Ford of North America; Daimler, BMW, VW Group of Europe; Toyota of Japan; and Hyundai Automotive Group of South Korea, are just a few examples, and technological innovations to enable autonomous vehicles are… Continue reading Google vs. Uber: Case Study for the Beauty Suppliers
What is a provisional application in patent?
A provisional patent application does not become an issued patent. It actually just sit in the USPTO without being examined for potential issuance. Then, what a provisional patent application do?It basically earns time to decide whether you should go forward with obtaining patent for an invention. How it goes? You basically disclose your invention in… Continue reading What is a provisional application in patent?
What is Trademark?
A trademark is a mark you use in order to identify your good or service. For instance, IPfever is a trademark as it’s associated with services and contents offered at IPfever.com. If a law professor wants to start a blog about IP, she shouldn’t name it IPfever. Such naming would mislead people to think that the blog was associated with IPfever. But, on the other hand, if a… Continue reading What is Trademark?