There is a “strong mark” and a “weak mark”. You don’t need to know all legal distinctions as to different types of marks, but you want to have a strong mark, right? Here’s a shortcut to get to the goal.
Category: Intellectual Property
Marketing Starts From Naming
Many low-end products tend to say exactly what it is. On the other hand, high-end products are very subtle. Have you ever bought a crappy good carefully wrapped inside a sophisticated package? Well, more likely than not you weren’t careful. The thing is there is a tiny market for a fancy looking crappy product. In… Continue reading Marketing Starts From Naming
How to Deal with Cease and Desist Letter (Patent or Trademark Infringement Allegation)
When you run a business, there is a chance that one day you receive a letter claiming that you are infringing someone else’s trademark or patent rights. It’s commonly called a “Cease and Desist Letter.”
What is Trade Dress?
When it comes to trademark (or servicemark), brand names, symbols, and logo designs are the first things to come to your mind. However, there are other types of trademarks that are protected. For example, a sound or packaging is also protected by the trademark law.
Cheapest Way to Protect Your Trade Name (or Trademark, Servicemark, etc)
Have you been to a Burger King restaurant in Mattoon, Illinois? I mean the other Burger King restaurant. There is a restaurant called Burger King, which has nothing to do with Burger King franchise.
Protect Your Products with Patent
While there’s innovative product like iPhone, most new products are improved versions of old products.
3 Questions Before Launching a New Product
“Everyone copies everyone” There is often a grey area between innovation and imitation when it comes to a highly competitive industry. Nevertheless, you often hear about patent infringement lawsuits and trademark disputes. Especially in the U.S., lawsuits and other legal disputes are a serious problem for business owners. If you once get served with a… Continue reading 3 Questions Before Launching a New Product
When to Register Trademark?
Most clients come to me after their products reached the market. In fact, that’s when you know for sure that your product has the potential to be something. If not, why invest in registering trademark?
A Legal Perspective of Trademark Misuse
This article contains fictional scenarios that include facts and legal issues that are created for an explanatory purpose. Any of those facts and legal issues including legal conclusions may not be true when applied to your case. Please seek a legal advice or counsel if you need any help.
Trademark Registration – IPfever Way
I guess you can file a trademark application yourself, which will cost a bit over $200 in government fees (for a long-term cost analysis, see https://www.ipfever.com/how-much-does-a-trademark-registration-cost/ ).Here, the worst case scenario is you get a rejection letter (called Office Action). If there’s a mistake, you can amend it. In other cases, you can probably go around the… Continue reading Trademark Registration – IPfever Way