Zara, which is a Fast Fashion brand like Forever 21, boasts that it takes only 10 to 15 days for an initial product design to reach their retail stores through international manufacture and logistics. In this fast-paced environment where a product can be copied within a few days and mass produced, a superb product design… Continue reading Choosing a Right Name for your Brand or Product
Category: Intellectual Property
$225 to Register a Trademark?
We have discussed the importance of trademark in “Amazon Suggests Branding for All“, and compared good and bad trademarks in “How often do you Google your trademark“. This time, we will learn about how to register a trademark.
How often do you Google your trademark?
How do you react to a sight of a retail store that just launched? Early adopters enjoy using a product or service before other people do, but most of the consumers tend to be a lot less passionate about embracing a new store although its sight might pop among aging stores. That is why many… Continue reading How often do you Google your trademark?
The Hidden Strength of Walmart
Although Amazon is reigning in the online retail market, if you compare the annual retail sales figures of 2016, Walmart’s $363 billion in annual revenue overshadowed Amazon’s $77 billion. This is a meaningful success in the offline retail market where many retail giants are fiercely competing. What in the earth makes Walmart to score such… Continue reading The Hidden Strength of Walmart
Amazon Suggests Branding for All
Approaching the 2017 holiday shopping season, the e-commerce giant Amazon’s stock price is heading to $1,200. Amazon.com, often quoted as “The Everything Store”, reportedly accounts for 46% of the entire online retail sales. An interesting thing about shopping at Amazon.com is that you do not particularly notice the items sold directly by Amazon. All items… Continue reading Amazon Suggests Branding for All
Google vs. Uber: Case Study for the Beauty Suppliers
Lately, the automotive industry is under a fierce competition for developing autonomous (self-driving) vehicles. Automotive companies around the world, including GM and Ford of North America; Daimler, BMW, VW Group of Europe; Toyota of Japan; and Hyundai Automotive Group of South Korea, are just a few examples, and technological innovations to enable autonomous vehicles are… Continue reading Google vs. Uber: Case Study for the Beauty Suppliers
What is a provisional application in patent?
A provisional patent application does not become an issued patent. It actually just sit in the USPTO without being examined for potential issuance. Then, what a provisional patent application do?It basically earns time to decide whether you should go forward with obtaining patent for an invention. How it goes? You basically disclose your invention in… Continue reading What is a provisional application in patent?
What is Trademark?
A trademark is a mark you use in order to identify your good or service. For instance, IPfever is a trademark as it’s associated with services and contents offered at IPfever.com. If a law professor wants to start a blog about IP, she shouldn’t name it IPfever. Such naming would mislead people to think that the blog was associated with IPfever. But, on the other hand, if a… Continue reading What is Trademark?
What is Patent?
Patent is an exclusive right to appropriate an invention. Patent is often considered a luxury to a small and midsize business. More often than not, you find out about the importance of patents after someone accuses you of a patent infringement. It could be a cease and desist letter or a service of process. Without an understanding of how… Continue reading What is Patent?
Intellectual Properties in Business
Virtually everything that gives your business a competitive edge is protected by the law. Your supplier list is a trade secret. Your company/brand names are trademarks. You can (and you should) patent your new and unique business/product ideas to prevent copycats. For many start-up companies, intellectual properties are all they have. Trademark and Patent It wouldn’t be fair if… Continue reading Intellectual Properties in Business