Young Jeon, JD has a BS in biotechnology, passed Fundamentals of Engineering exam, and registered with the United States Patent and Trademark Office as a patent attorney.
At IPfever, he’s helped many inventors and innovative businesses to obtain patents and trademarks and drafted applications in a broad technological spectrum, including mechanical and computer science. With his years of experience in patent and trademark prosecution, he can provide a valuable insight as to intellectual property rights.
If you’re an organizer for a local community/school event or trade show featuring inventions and new ideas and require a volunteer judge or counselor, you may contact him directly at firstname.lastname@example.org. Please include the following details of your event:
*For those of you who are not familiar with Avvo, it’s a website where lawyers give out free answers and, in return, get ranked higher in its proprietary lawyer directory.
Isn’t a lawyer just like a mechanic?
Observation: You walk into their places, and you aren’t quite sure what’s going on. And you pretty much pay what’s on the bill. Also, unfortunately you can’t quite live without them.
Why, then, there’s no Avvo for mechanics? Wait a minute, there’s a whole bunch! Youtube is full of DIY videos on how-to-fix this and that, and there are numerous websites like ask-your-mechanic.com (not a real website).
They are not the same.
Car-fix videos and websites may be in part trying to promote business, but if you think about it, a very small number of the viewers will be located in the author’s geographical area. Further, the videos more often than not wholeheartedly say “don’t waste your money, you can do it yourself.”
Many lawyers reluctantly participate in Avvo just to gain publicity.
Here’s why we should ditch Avvo.
Mechanics sell their labor, meaning what they charge for is not the solution but the work performed to implement the solution.
Simply put, DIY videos may provide a solution, but they never fix your problem. If you do it yourself, you can probably save a trip to a local mechanic. But it’s not really free because you’ll be spending your own time and resources to get the job done.
Lawyers are different.
What lawyers sell is often the solution and nothing more. To elaborate, let’s say an attorney researched an issue and found that the law and facts strongly favor the client. Now, what the attorney needs to do is filing a complaint with the court.
Scenario 1: The attorney goes to the client and say “I’ve come up with a great plan to solve the problem, so you should pay $900 for it,” and add that “If you want, I will draft a complaint according to the plan for $100.”
Scenario 2: The attorney says to the client “To solve your problem, you need to file a complaint with the court; it will cost you $1,000 in total.”
These two scenarios are essentially the same as to the effect. However, the latter sounds much more reasonable and convincing to the client.
Scenario 2 works perfectly unless there’s an alternative that involves no lawsuit.
Let’s say there is a no-lawsuit plan that will cost the client $100 less because there’s no need to file a complaint but does the exactly same job. Now, would the client be happy with the $900 plan because it’s cheaper than the the original $1000 plan requiring a lawsuit? Or be appalled at the $900 fee for the all talk and no action plan? In many cases, it’s the latter.
The attorney will be inclined to keep the client happy and earn extra money by promising justice in the name of a lawsuit. It sounds rather reasonable, but the attorney just tossed out a cheaper but equally effective option. I think lawyers shouldn’t rationalize something like this by saying that’s how it works.
Telling clients what they want to hear is never good in law practice.
I think what Avvo is doing is effectively eliminating the first $900.
Let’s say an Avvo user acquired a great advice that includes filing a complaint. The advice was given free, but can the client walk into another attorney’s office and pay $100 for filing a lawsuit? Probably not.
The lawyer who was later retained to file a lawsuit might charge less than $1,000 for it, but it all depends on how much the advice can reduce the time and cost to draft the complaint. In all fairness, no plan is like an instruction you can mindlessly follow; the fee could be less than $1,000 but never $100.
Let’s say you stick to the first attorney who masterminded the plan. Here, the lawyer just performed a $900 worth work for free, and … wait a minute. $900 out of $1,000? Is this a rate of discount a seller can afford?
The pitfall of Avvo.
A service provider can’t give out free answers when those answers are actually the essence of their service. Avvo might argue that it’s making legal service more accessible, but I say it’s going into the wrong direction.
A smart way to work with attorneys.
It starts with educating clients. When clients understand what’s going on, billing is just a formality facilitating the exchange of resources. Also, when clients are in control of what’s on the bill, they won’t complain much. Easier said than done, right?
I’m developing a platform where anyone can access a crash course on how to deal with a legal issue and work with attorneys as if they are experienced managers of their attorneys. You can check out IPfever.com where I’m working on trademark and patent related services.
For a starter, I’m writing step-by-step instructions for trademark and patent prosecution and on the side listed each step as a stand-alone product. One can follow the steps and meanwhile get help for certain steps that turn out to be troubling.
If you’re interested in IPfever, please keep reading.
IPfever is not another marketplace for legal services. For one, there’s no transaction fees for attorneys or clients. Also, any verified professional can sell their services, and there is no subscription required to access web contents or purchase legal services online.
In the future, IPfever may also include paid services like online tools and resources for law practitioners and office administrators, from which revenue can be generated. However, those services won’t unfairly compete against third-party equivalents. Otherwise, it would follow the footsteps of Avvo, leading legal industry into destructive competition.
Typically, attorneys ask for a retainer, so they won’t end up with nothing in their pocket. It goes like this. You hire an attorney to represent in a civil action. You pay $1,000 as a part of the retainer agreement between you and your attorney. The attorney will do works for your case such as attending a court hearing. He might charge you $250 for the hearing, and you will have a balance of $750.
Availability retainer is different. When you pay $200 to your attorney as an availability retainer, your attorney is promising that a sufficient time for your case will be available in the future. It’s like an earnest money in a real property transaction, but the difference is that the money doesn’t become a part of your payment at the end.
This retainer is based on the idea that “time is money”. Even if a lawyer does not render a legal service, a client should pay for the time. The reason IPfever adopted this idea is to fairly treat honest lawyers. When you walk in to a law office and spend time there, the law office (which is for profit after all) becomes very reluctant to let you go whether or not you really need a legal service. When you pay for their time, things get much easier.
At IPfever, the amount of retainers is carefully computed based on the estimated time and effort of law practitioners. It is not based on popularity of the service or just a whim of the lawyer. It’s tightly regulated by IPfever, and that’s what IPfever is for.