Your first step to owning a trademark: choosing a mark

Common questions: strong-mark For a starter, you don’t want to choose a mark that’s fairly similar to what’s already out there. If you are making a new internet search engine, don’t name it “Goggle” or “Yahou!”  Your common sense and conscience will tell you why. Similarly, don’t name your search engine “Stanford Internet Search.” A clearance search can be cheaply done by a […]