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You will be working with real attorneys with the convenience of internet. It’s a real lawyer service, so when you’re working with out-of-state attorneys, the consultation will be limited to federal issues. What are federal issues? Well, virtually all trademark and patent issues are federal unless you want to file a state trademark registration (which is pretty much obsolete) or you are facing litigation.
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Many online solutions provide convenience over security. Well, you can’t say something is confidential when you’re freely letting everyone access your information, says the trade secret law. IPfever is not a typical online solution but a tool carefully designed by licensed law practitioners. A smarter way to work with lawyers has to be secure.
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We understand the frustration of not being able to go forward. IPfever is mindful of the essence of business: taking risk. We arrange things, so you and your attorney can work as a team. You will be the team leader who makes decisions; your attorney lends a hand.
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FEDERAL TRADEMARK SERVICES
I guess you can file a trademark application yourself, which will cost a bit over $200 in government fees (for a long-term cost analysis, see https://www.ipfever.com/how-much-does-a-trademark-registration-cost/ ).
Here, the worst case scenario is you get a rejection letter (called Office Action). If there’s a mistake, you can amend it. In other cases, you can probably go around the problems. These will cost extra time and fees, but still you save money by not paying service/attorney fees.
Zara, which is a Fast Fashion brand like Forever 21, boasts that it takes only 10 to 15 days for an initial product design to reach their retail stores through international manufacture and logistics. In this fast-paced environment where a product can be copied within a few days and mass produced, a superb product design and packaging warrants only half the success.Continue reading “Choosing a Right Name for your Brand or Product”
How do you react to a sight of a retail store that just launched? Early adopters enjoy using a product or service before other people do, but most of the consumers tend to be a lot less passionate about embracing a new store although its sight might pop among aging stores.
That is why many businesses spend fortune to run commercials on TV and place advertisements on publications to familiarize their trademarks to customers. Since an excessive amount of advertisements is pouring in through various media, most modern consumers consider the ads as something they want to avoid as much as possible.
Although Amazon is reigning in the online retail market, if you compare the annual retail sales figures of 2016, Walmart’s $363 billion in annual revenue overshadowed Amazon’s $77 billion. This is a meaningful success in the offline retail market where many retail giants are fiercely competing.
What in the earth makes Walmart to score such a high annual sales revenue which is more than twice the combined number of (a) $70 billion by Target, a discount store like Walmart and (b) $86 billion by Costco, a membership store like Sam’s Club by Walmart?