Businesses move. And their trademarks should come along. Unfortunately, changing your address on your trademark registration(s) (also in your application(s) if it has not been registered) is not as straightforward as changing your profile on Facebook.
Maintaining registration calls for both administrative and executive action. Administratively, you need to file with the USPTO a showing that you’re still using the mark after 5 years of the registration, and every 10 years, you need to file a request for renewal. On the business side, you must continue using your mark at all times, even after the registration. This requirement… Continue reading Trademark Maintenance: does trademark registration expire?